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Running – A Business

When I first closed my business, Missfit Creations it was from necessity as my kidney cancer had just introduced itself. It took over 12 months for me to start back up but my heart just hadn’t been in the fashion business any longer and I closed Missfit finally earlier this year. During my recovery I was introduced to yoga by my physiotherapist and also discovered running as a way of keeping fit and feeling good.  My love for this new found fitness lifestyle grew as did my running bug and pretty soon I was running 3 times a week and entering races. I’m an avid UKRunChat member and fashion apps have been replaced by run apps where I closely monitor my personal best. I’d never have thought I’d also be enjoying yoga classes but now a regular at Midlands Yoga I would rearrange my week in order never to miss a class. Despite keeping fit and active there was still a gap in my life – work. I had an idea of where I wanted to head but spent way to long deliberating about new business names and directions. The obvious answer had been staring me in the face all along;

  1. Where did my passion now lie – Health & Fitness

  2. Which part of my business was already set up for this – Miss’Fit’

  3. What was I waiting for…?

I’ve spent years explaining to customers ‘No I’m not Miss Fit’ and now, well I kind of am…at least that is I will be selling a range of health and fitness clothing and accessories. As a designer I am working on a range of sportswear which will hopefully be ready early next year.

In the meantime, having found the benefits of foam rolling myself, the first stock into my online shop will be Trigger Point Grid Foam Rollers and these will be closely followed by a number of other niche and innovative fitness accessories.

Last week I spoke at a Kidney Cancer Patient Day in Birmingham (blog to follow…) and as my story hasn’t been altogether plain sailing I felt I needed to find more positives to add to it. Well I reckon this is a start, a new business founded on a love of running and yoga that I found following cancer.


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