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Sustainability in Business

I've got a couple of exciting announcements to make.

Starting the New Year with a pledge to network more, I contacted Sustainable Fashion Week with a view to getting more involved. They welcomed me as an ambassador which is a wonderful opportunity to work with them, helping share the skills and knowledge to drive positive change in our relationships with clothes.

Amongst the pledges I am making is a concerted effort to set up a mending group in my home town of Tamworth. So far, this hasn't met with much local authority support which is sad but I will continue to look for a venue to meet and mend regularly.

The other piece of excellent news I received was confirmation of one years free membership for Sustainability West Midlands. For a small business like mine networking and marketing is vital and often overwhelming. Finding SWM late last year was a life saver, the help and advice offered following my initial enquiry was superb and encouraged me to persevere sorting the issues my business struggles most with.

I've specifically asked for assistance to demonstrate the journey each item of clothing travels. Whether using video marketing to explain a garments history and restoration or using statistics that highlight the amount of clothing I save from landfill, I need help showcasing this to customers. Setting up a clothing repair group could also be something SWM can advise on along with numerous networking opportunities. I'm sure that my business goals for 2022 will be realised sooner as part of this valuable sustainable business champion.

This year I've also been inspired by Women in Sustainable Business a collaborative community exchanging support for businesses whose goal is to help save the planet. Set up by Katherine Ann Byam, Business Resilience Strategist, her podcast Where Ideas Launch was where I first found out about this group of likeminded business women which is already an invaluable resource.

So in business terms, I have no excuse now not to drive Missfit forward salvaging vintage and creating sustainable designs that will save more clothing from landfill and encourage responsible fashion choices.


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